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"Our Weekly Residency is only $175 a night. To break even on me, you only need to sell about 15 to 20 extra drinks over the course of the entire night.

With our experience—we've been doing this since 2004—and our digital system, we usually see crowds grow by 20% to 30% within the first month. Once those 'regulars' know Tuesday is Sound Waves night, that $175 becomes the best ROI in your building."